What would you do? Where would you go? Who would you be, if you were given the right opportunity? These poignant, self-reflective questions are posed in the lyrics of ‘This Is My Time’, a stirring ballad that is destined to become an anthem for graduates, athletes and aspiring artists everywhere. However, for its author, singer/songwriter Norm Adams, these questions are more than mere inspirational rhetoric.
They evoke honest reflection on a dream deferred, and signal the arrival of an artist whose time has finally come. This is his time. This is his story.
Born in Newark, New Jersey, Norm, at the insistence of his grandmother, began singing in church at the age of five. Shortly thereafter, the family moved to Pensacola, Florida, where he continued to sing at church services, political functions and various social activities throughout the city, becoming a most sought after local young talent.
After graduating high school, Norm returned to New Jersey to attend college. It was during this time that he began to develop his songwriting ability, and recorded his first demos. After college, he carved out a living for himself as a school teacher by day and honed his performance skills at night, singing in local talent shows and at open mic nights in and around New York City. He later became part of an R&B group called Mass Appeal, in which he was featured as the lead singer.
Although widespread commercial success eluded the trio, a dance remix of their independent record ‘A Little Bit of Heaven’ made the rounds on the Philadelphia club scene, which led to radio airplay and a review in Billboard. The exposure opened the doors to a whole new world for Norm, as he took advantage of an opportunity to travel to Japan, where he performed nightly in front of wildly enthusiastic crowds.
Upon his return to the United States, Norm relocated to the Philadelphia area, where he continued his education and earned a Master’s degree. He continued to write songs and record periodically, and, when the timing was right, he turned to Grammy nominated music producers Ric Zivic and Ted Wender to help him facilitate the next leg of his musical journey.
Almost immediately, they began turning out a series of radio friendly pop hits, such as the dance floor filler, ‘Stretch Ya Neck’ , the soca-infused ‘Love Me’, and the aforementioned future classic ‘This Is My Time’, as part of a debut album which serves as the perfect vehicle to showcase the vision and versatility of this multifaceted singer / songwriter.
Gifted with an amazing talent and driven by determination and experience from lessons learned, Norm Adams exemplifies that when preparation meets opportunity, a dream deferred doesn’t stay that way. His time, indeed.
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