For many local artists and independent musicians, you may know that you are incredibly talented – just because you have the talent and skills, though, does not mean you will ever get your big break, get discovered, or actually be able to make anything out of music.
That is why music promotion is so incredibly important for an independent musician! “For every business to be successful (including Entertainment) 65% of activity must be Marketing and Sales.” For many musicians and entertainers, though, marketing and sales may not be aware of how key marketing and sales is to success, and even if they are, it can be difficult to know where to start. Fortunately, we have broken it down in this article to help you!
Free publicity – Social media is your best friend for music promotion. Get a Facebook page. Get a website going. Tweet your shows and links to new song clips. Instagram photos of your shows.
Use the Internet – If you have to, hire someone to create a website for you. You can link your instagram, twitter, face book, and all your social media to one organized, concise hip hop website where people can find out more, sample and purchase music, and check out upcoming shows to attend.
Having a hip hop website can really help you spread the word about what you are doing to gain more publicity.
Online magazines – Does it seem like we are harping on the importance of the internet a bit? That is because being online is the fastest way to spread information to tons and tons of people for cheap! There are a couple of options you can take with using on line magazines.
If you can get your music featured in an existing online magazine, you will gain significant publicity, but it can be difficult to get picked up as a story. If no one seems to be interested in featuring you, do your own take on an online magazine. Start a blog. Send e-mail blasts and updates to subscribers promoting your shows.
Copy-right your work – Make sure that you own rights to your songs, particularly if you are working with more than one artist. For one thing, if you promote your work and begin to make money off of it, there are always people who want a little piece of the pie.
For another thing, if you are working with another artist, there is always a risk of having a falling out and facing legal trouble with your work.
Hire a promoter – For independent musicians just starting out, this may seem like an unnecessary expense when the budget is tight. However, a promoter can do so much more than just promote your shows.
A promoter can help you book shows, produce CD’s and samples, make professional fliers and promotion cards, and help you gain more public attention. plus, a promoter can help you navigate the ins and outs of copyrighting your work, making them invaluable to sales and marketing.