U.S.: The National Music Publishers Association (NMPA) has negotiated what they are calling “a model licensing deal” with Warner Music Group (WMG) for videos.
The agreement, for those who opt in through the Harry Fox Agency (HFA), not only enables songwriters and music publishers to receive a percentage of the revenue generated from WMG’s music videos in exchange for the use of their musical works in those music videos, but also offers the possibility of retroactive payments for past uses of music works in WMG music videos.
The agreement also provides songwriters and music publishers with compensation for offerings relating to ringtones, ring back tones and dual disc, multi-session audio and locked content physical products. “Music videos are a growing revenue stream for music creators and agreements such as this are becoming increasingly necessary,” said David Israelite, NMPA President and CEO.
“Warner Music Group has a deep understanding of the value that songwriters provide and we are working together to jointly increase the value of music and ensure that all creators are failry compensated. This is the second such agreement NMPA has reached with a major record label and it is another demonstration of the benefit of a strong business partnership between labels, songwriters and music publishers. We expect more labels to follow suit.”