Director SpiffTV tells MTV.
“The concept [of the video] is that ATL bike life. That street bike life is real big now. Shout out to Meek Mill, he really put me more up on it. From Baltimore and Philly. The parks, riding four-wheelers and just that lifestyle.
Me and Rozay checked out Gucci’s album and listened to the joints. Gucci was like, ‘Yo, I got another one called ‘Darker’ it’s me and Chief Keef. Me and Sosa, we gonna go in; we need you to do it.’ I was like, ‘I got you, it’s nothin’.”