Download Rihanna’s “What Now” from Unapologetic, available now: http://smarturl.it/iwhatnow
Music video by Rihanna performing What Now (Official). ©: The Island Def Jam Music Group

Directed by Darren Craig, Jonathan Craven & Jeff Nicholas
Produced by The Uprising Creative (http://theuprisingcreative.com)

Executive Producers: Jonathan Craven, Jeff Nicholas & Thananath Songchaikul
Producer: Rob Newman
Director Of Photography: Sing Howe Yam
Editor: Clark Eddy